Research



The research component of this project focused on creativity, play and game development through secondary source material, surveys, and market research.

Key Insights


Creativity -Creativity often has an antagonistic relationship with what we consider “adult.” Constant output isn’t linked to creativity, the desire to be original is a form of editing, and we don’t grow into creativity we get educated out of it. Children are more likely to be creative and take risks because they are less nervous about the judgment of their peers.

Play - Play builds human trust, and friendship is a shortcut to play. Play, trust, and friendship reinforce one another and decrease fear of judgment. It’s important for play to have rules, so we know how and when to play. Play and work aren’t opposites, the opposite of play is depression. In fact there are creative benefits of switching between play and serious modes.

Creating Habits - Inorder to successfully create habits it’s important to start small, make things easy, and build in rewards.